Founder story
Callan Faulkner
Founder, The Uncommon Business
Right out of college I found myself sitting inside a Fortune 500 company's conference room watching a team of genuinely talented people spend their entire day copying data from one spreadsheet into another, and I remember thinking, we built technology that can do almost anything, and this is what we're doing with it.
That became my entire career for years. Going inside large organizations, mapping how their operations actually worked, and designing systems to eliminate the parts that should never have required a human in the first place. I loved the problem. The politics inside those companies, not so much.
So I left. Found real estate investing, hired a coach, started building a land business in Florida, and ran straight into the exact same thing.
Then this guy David kept pinging my phone. "Callan, watch this ChatGPT webinar. Watch this ChatGPT webinar."
I finally caved. Fine. Let me just watch the thing.
The first demo changed everything.
He records a Loom of himself walking through a process, drops the transcript into ChatGPT, types one prompt, and out comes a perfectly formatted SOP. Done.
He made a couple of tweaks and that was it.
I had been a technology automation consultant for years, building operational systems inside real companies, and I had never seen anything do that.
The thing about me is I am obsessed with finding the faster way. Always have been.
It's why I left corporate when I saw how much inefficiency everyone had just accepted as normal. It's why I kept rebuilding my real estate systems when the ones I was taught looked like they were designed in 1997. I am always hunting for the architecture underneath the work, the place where you can cut ten steps down to one and nobody loses anything except the frustration.
And that one demo opened up a door I didn't even know existed.
It sent me down this path of learning how to build AI systems. How to replace entire workflows with AI tools. How to teach people to become fluent with AI so rather than being threatened, they're activated by it.
I paused my land investing business to go all in on AI, and we scaled The Uncommon Business from zero to $4 million in revenue in 18 months, and to $20.9 million in 2026 alone with 36 humans and 150+ AI Employees.