"I don't have time for the program."
One 90-minute live implementation session a week and one office-hours session, both recorded. Outside of sessions you're building AI employees inside your own business. Most students spend 3 to 5 hours per week total, including the live sessions.
"I've tried AI courses before."
Other programs teach AI. We train you to build AI employees inside YOUR business with YOUR data. Most AI courses show you what's possible and leave you to figure out how to apply it. In A2A you're building real AI employees every week that are working inside your business before the next session starts. This curriculum has been refined across five cohorts before this one, our 6th.
"My business is too different. Will this work for my industry?"
Coffee roasters, chiropractors, HVAC companies, commercial fishermen, manufacturing firms, real estate agencies, $100M fashion brands, financial advisors, coaches, and digital intelligence firms have gone through this program. Every business has marketing, sales, operations, customer success, finance, and leadership. Those are the six departments we build. The AI employees look different for a plumber than a coaching company, but the framework is exactly the same.
"I'm not technical enough."
My dad is 67 and can barely share his screen on Zoom. He built a $10K/month AI business. Our COO had never coded a day in her life and built a full dashboard in 4 hours. I've never written a line of code either. AI is a communication skill, not a tech skill. If you can explain how your business works to a new hire, you can train an AI employee.
"Is the investment worth it?"
If A2A saves you from even one hire, it's a 9x return in Year 1. But the bigger value is the time: 79% of our Spring 2026 students got 3+ hours a week back in their business. Every week you wait is time you don't get back. And the pre-built AI employees and engineered prompts you receive on day one — already tested and running inside our business — are worth the investment on their own.
"Can I just figure this out on my own?"
If you have 40 to 60 hours of free time to spend learning, experimenting, and iterating, you absolutely can — over the next 6 to 12 months. But if you value shortcuts, this is what we've spent three years building: a system that takes you from wherever you are to a full AI-powered business. If AI skill alone was the answer, every Claude Code power user on YouTube would be running a $10M business. They're building toys, not businesses. We teach you how to scale a business with AI.
"Can I just hire a consultant?"
A consultant builds you one thing and leaves. We train your whole team to think this way. That's the difference between renting and owning. And a consultant doesn't know your voice, your customers, your standards — we've seen the "AI guy" content generators that produce work the founder would never use. Only you and your team can train AI to sound like you.
"It's just me. I don't have a team."
This is MORE for you than anyone else. Right now you ARE marketing, sales, operations, customer success, and finance. After A2A, your org chart is you plus a team of AI employees handling every department, running on a Claude Pro or Max plan plus the Notion and Google Drive you likely already use. Build your AI team first, then decide which humans you actually need.
"I only have a small team (2–5 people). Is this still for me?"
A small team might benefit the most. When you only have a few people, everyone wears every hat. The founders who come through with lean teams consistently say this is where the ROI hits hardest, because you're multiplying the output of every single person without hiring anyone.
"My team tried AI and it created more problems than it solved."
They got access to a tool with no training, no framework, and no guardrails. That's like hiring someone, not onboarding them, and being surprised when they do the job wrong. Inside A2A, every person on your team learns exactly what to build, how to build it, and what guardrails to put in place. The tinkering stops because there's nothing left to tinker with. It just works.
"AI is going to replace me or my team."
We grew to $20.9M with 36 humans and 150+ AI employees. Today we're 70+ humans, and every one of them builds with AI. Each person does the work of three or four — not by working harder, but because AI handles the tasks that were below their skill level anyway. The goal is to promote your people to AI Architects, not replace them. The person on your team who learns to build AI employees becomes the most valuable human in the room. That's a career accelerator, not a threat.
"My team will just tinker with it and stop doing their real job."
That happens with open-ended access and no direction. It doesn't happen when each person has one purpose-built AI employee designed for their specific role. Not 50 experiments. One tool that does one job well. Inside A2A, every person builds for THEIR workflows. The employee is built, trained, running — and they move on to the next one.
"I need to justify this to my CEO or leadership team."
If your team of 10 each saves 3 hours per week at a $50/hr loaded cost, that's $78,000 per year in recovered capacity. One avoided hire saves $75K to $84K. At that rate, A2A pays for itself in about six weeks of recovered capacity. We can help you build the ROI framework for your executive team — text us.
"When are the live sessions and what's the weekly time commitment?"
Live implementation sessions are Tuesdays from 12:00 to 1:30 PM Central. Office hours are Thursdays from 12:00 to 1:30 PM Central: bring whatever you're stuck on, ask it live, and work through it with the team in dedicated breakout rooms. Most students spend 3 to 5 hours per week total, including the live sessions.
"What if I can't make the live sessions?"
Everything is recorded and available inside TUB Connect for a full year. You can watch replays on your own schedule and still complete all the builds. The recordings count toward the Do the Work Guarantee requirements.
"Can I bring my team? Is there a team discount?"
Yes, and we strongly recommend it. Team seats are $1,500 each and you add them right on the checkout. You can add up to 9 seats on the checkout. Got a team of 10 or more? Text us for special Team Enrollment pricing.
"Who is Callan and why should I learn from her?"
Callan Faulkner is the founder and CEO of The Uncommon Business. She spent 15+ years in Fortune 500 consulting, went into real estate, then saw what was possible with AI in July 2023 and went all in. She's never written a line of code. She built TUB from zero to $4.2M in 18 months and to $20.9M the following year with 36 humans and 150+ AI employees. She leads the live implementation sessions and builds live systems in real time. You learn from someone actively scaling a business with AI every day, not someone teaching theory from a stage.
"How long do I have access to the materials?"
All recordings, curriculum, playbooks, and deliverables inside TUB Connect are available for one full year. The Vault is also available for one year. CalChat is available for the duration of the program. The AI employees and skills you build are yours forever.
"What tools do I need?"
A Claude Pro or Max subscription (we walk you through setup in Week 0). We also use Notion and Google Drive. No coding tools, no technical setup beyond that. We teach inside Claude because it's the most powerful tool for building AI employees, but the frameworks apply regardless of which AI tools you use.
Callan Faulkner
Kinsey Machos
Carter Jensen
Chris Jarski
Katie Stewart
Lex Bartok
Chantelle Adams
Chandler Walker
Jodi Thornock
Abby Master
Mandi Wright
